Monday, December 16, 2002
ROME - There are no really obvious signs about Gabriella
Lojacono or anything in her office that would tell you that she is one
of the busiest wedding planners in Rome. She is a tiny, neat woman who
sits at a sleek modern desk in a relatively new suburban area of the
ancient city of Rome.
There are a few thank you cards sprinkled around on
shelves and a few files of information on ongoing weddings, but the main
proof of Lojacono's occupation is in the heavy wedding albums she keeps
that document some of the more than 300 weddings she has helped to
produce for foreigners wanting to get married in one of the world's most
beautiful cities. "In Italy, it's really only foreigners who would hire
a wedding planner," says Lojacono. "Italians have all of these
traditions and there are specific things that the mother does and the
aunties do and the cousins. They don't like the idea of having someone
organize it for them. But foreigners are willing to accept suggestions.
They need the help." And there are enough non-Italians who want to get
married in Italy, particularly in Rome, to keep dozens of wedding
planners busy. Lojacono's wedding albums are full of beautiful couples
posing in front of the Spanish Steps, the Trevi Fountain and the
Colosseum, the three main wedding photo sites in Rome.
Most of the brides are wearing long white gowns even
though the majority of the couples get married without family and
friends, and a surprising number of the men get married in Rome in kilts.
"Scottish families, I guess," says Lojacono. She can arrange for civil
weddings at Campidoglio, where there is a square designed by
Michelangelo, or in a deconsecrated monastery near the Baths of
Caracalla. If the couple is Catholic and meet all the strict Catholic
criteria for marriage, Lojacono can even arrange for a wedding at the
Vatican inside St. Peter's Basilica. She knows a good photographer
and can recommend places for flowers, food, hotels, even shops to buy a
dress and salons for cutting hair and doing makeup.
Lojacono has had clients come from all over the United
States, Canada, Australia, England, Scotland, Ireland, Norway and Sweden.
Many have never been to Rome but only know it by reputation and from
movies and photographs. They usually contact her once they start getting
tied in knots by the famous Italian bureaucracy and need someone to sort
it out.
She lists her services on a Web site
(www.wedding-in-rome.com) and she's also listed with several
foreign embassies. "These are people who want to get away from the
traditional wedding at home," explains Lojacono. "There are so many
guests and it costs so much money. This way they come abroad and they
can have a honeymoon and a wedding all together." This is an idea that
Lojacono readily admits is extremely foreign to Italians. For them the
wedding is entirely bound up by culture and tradition. And so the idea
of foreigners coming to borrow some of their culture, if not their
traditions, seems more than a little strange. "It sounds ridiculous to
me that someone from the United States who has nothing to do with Rome
would come here to get married because they think it's cool or that it's
romantic. It's pathetic," says Carola Vannini, an architect who was born
and raised in Rome, but has lived in the United States. "You are just
buying a package. You get St. Peter's, the Forum and the spaghetti. Why
would anyone want to do that just so they can tell their friends they
got married in Rome? It's no good, there's nothing behind it. It's
superficial. That would be like me going to get married at the Empire
State Building or in Niagara Falls -- it's not my culture, I wouldn't do
it."
But Lojacono believes non-Italians look at weddings
differently -- there is much less tradition, there's more fantasy and
foreigners see romance in Rome where Romans just see familiar, though
well-loved, landmarks.
Jason and Suzanne Knibbs came to Rome from Canada to get married
as a way of avoiding a big expensive wedding. They wanted to visit
Venice and, since they are both fans of the Audrey Hepburn, Gregory Peck
movie Roman Holiday, they decided to get married in Rome and make Venice
the honeymoon. "We wanted a small wedding and we thought eloping to
Italy would be a great adventure and a romantic story," says Jason
Knibbs. "The day before we left Canada we sent our family T-shirts that
read 'My son got married in Rome and all I got was this lousy T-shirt'."